This is a constantly evolving document. While the “vibe” and overall brand will stay a little more consistent over time, the way we express ourselves and explain the product has more room to change. If you have any ideas, test them, and if they perform better than whats here, we’ll update it.
Ponder is a journaling companion designed to help you articulate your thoughts, uncover insights, and connect themes in your life for meaningful progress. Tailored for young adults in transitional phases, we aim to make mental health accessible through engaging journaling techniques, meditation, and wellness practices.
Ponder embodies a blend of professionalism and empowerment while maintaining an approachable and casual vibe. The brand encourages exploration and growth, fostering a nurturing environment where young adults can confront their thoughts with compassion and curiosity. Our commitment to making mental health resources accessible and engaging reflects a genuine care for our users' journeys.
In general the keywords we want to use are softer yet direct
journaling, ai journal, guided journal, daily prompts, self reflection, mental health, self help
The words / phrases we want to stay away from feel macho, hustle culturey, optimizing. Early users are using this as an escape and reset from being overly busy. This is NOT a productivity app
Free, Boost, Elevate, Revolutionary, Revolutionize, Effortlessly, Enhance, Effortless, Transform, Streamline, Unlock, Unleash, Efficiency, Game changer, Effectively, Skyrocket, Seamless, Say goodbye to, Secret weapon, Groundbreaking, Struggling to, Jazz, Cutting edge, Bid farewell, Captivating, Don't have a design degree?, Stunning
The primary target audience for Ponder consists of young adults experiencing significant life transitions. This includes new parents, individuals starting or changing careers, and those navigating the complexities of personal relationships. They seek tools to help articulate their emotions and gain insights into their situations.